Search engine optimization is a set of techniques that tailors your web pages to place well on search engines. Each search engine uses different criteria to determine how to rank web pages. Optimization formats the content of a web page so that it best meets the criteria of what a SE wants to "see" from a page for top rankings.
- Quality SEO uses a vast maze of techniques. For most companies using an expert who knows the maze is the best way to go.
- Be careful with SEO, whether doing it internally or using a consultant. Many popular techniques are considered spamming or may be in the future. Search engines that think you are spamming may permanently ban you.
- Make sure your Page Developers understand SEO so that they can build pages with the best chance of placing well.