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Web site promotion refers to any activity that may lead users to your site. Proper site promotion is vital for creating a qualified Internet audience. Marketing not only creates traffic for your site but also targets your visitors, molds their expectations, and enhances long-term branding.
Web promotion and site design are not independent processes. To maximize the effectiveness of your site, many aspects of the design will need to be tailored to meet marketing goals.
Site marketing should not be done independent of general company or product marketing. The strategies and branding should be aligned to create a cohesive effort.
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