Banner ads are advertising on a web site that promotes and links to another site. Banner ads are ubiquitous on the Internet as a powerful method for a site to leverage its traffic to benefit another.

referral link compensation

Many forms of compensation for adding referral links on a site. Below is a list of the more popular ones.

• Pay per impression
  A site receives payment for each time they display a link

• Affiliate Programs
  Payment for click through or commissions on purchases

• Reciprocal links
  Both sites get a link to one another