Broadcast e-mail sends text or web page advertisements to a list of e-mail addresses. It is the Internet's version of direct marketing.

Broadcast e-mail types:

• Solicited (opt-in)
  The recipient has given permission to have e-mails sent to them.
• Unsolicited
  E-mail addresses are generated from a database of new contacts.

broadcast e-mail tips

• Whether solicited or unsolicited make sure your audience is well targeted.
• Be careful about sending unsolicited e-mails many people will react negatively to the intrusion.
• The effectiveness of your message will be greatly enhanced with a special offer.
• Always try to capture the e-mail of visitors to your site so that you have a ready database of solicited e-mail recipients