Grant Communications LLC provides web design, website design and web site design. Our Web design is core to our client's success in developing new business. MA, NH, CT, CA, FL, RI locations.
Web Design • Internet Marketing
Custom Search
  • SEO | SEM | PPC Campaigns
  • Web Design
  • Business Web Hosting

Search Engine Marketing

We maintain and improve our library of knowledge
on the search engines continuously to improve
our clients' results.

Search MarketingComputer and Internet technologies change quickly. Search engines, such as Yahoo, MSN and Google, change their algorithms, or rules of logic that find and rank Web sites, on an average of every six months. Our Research and Development group keeps abreast of the latest trends and works hard to ensure that our clients’ Web sites continue to rank high in search results.

We offer four steps of affordable-level internet marketing for small business organic search marketing escalating in complexity. For businesses in highly competitive markets, such as financial services and mortgages, higher phases of SEO would be required to produce high rankings on the search engines. Businesses in unique niches typically do well with lower phases of SEO.

For clients operating in the retail sector that find that competing domains for their key phrases appears insurmountable, our SEO/Amplified™ program may be right up your alley... More.

Step I
  • Optimize Home Page with Baseline Optimization, Top 20 DTDs
  • Reports Setup, Measurement Criteria Established
    SEO/Core™ Reporting- [Traffic Research] and [Results]

(Based on rich vs. content based layout, evaluate and implement appropriate code)

 

Step IA
  • Optimize Inner Pages, each, using standard baseline
  • Metas, From Traffic R&D, phrases used in header by professional

 

Step II
  • Site Entry (doorway) pages- 1 per phrase...
    Client A:  [example]   [results]
    Client B:  [example]   [results]

  • Landing pages (1 per phrase); built around .gov content
  • Landing pages (1 per phrase); professional copy writing (no changes)
  • Search Marketing Crawler Sitemap File- Cross-Links, Backlinks, Titles
  • Traffic emulation scripting across doorway pages (per page)
  • XML Sitemap (Google/Yahoo), Installation, Submission, Verification.

 

Step II A
  • Key Phrase Research on WT, G, Y, MSN. Traffic Counts (Excel file output)
    SEO/Core™ Reporting- [Traffic Research] and [Results]

  • Initial page review for on-page optimization. Client or Comp. 2 pg min.
  • Initial review of off-page optimization tactics. Client or Comp. 2 pg min.
  • Indextools, Google Analytics OR Traffic Report Review
  • Executive Summary, Recommendations

          [SEO/Amplified™ Audit Program]     [Audit Reporting]

 

Step IIIA
  • Internal link directory to client-owned domains (per domain)
  • Domain optimized around 1 phrase (per domain)
  • Folder Optimization, per Key Phrase, linked from Home &/or SiteMap
    • Sitemap-G Cross-link program; 1 link (Monthly, Pre-Paid)
    • Sitemap-G Cross-link program; 2 links (Monthly, Pre-Paid)
    • Sitemap-G Cross-link program; 3 links (Monthly, Pre-Paid)
  • Image Folder Naming Conventions
  • Consulting, per Engagement Estimate (10 hour minimum)

 

Step IIIB
  • Multiple Domains, Advanced Folder Optimization
  • Rebuild all HTML links around folders, cross-linked per domain
  • Java Refresh, unique crawler page (see "Landing Page")
  • internet marketing for small business
  • Sub-domains as key phrases, sites into sub, per phrase & domain
  • State name/client/key phrase, separate HTML file per phrase.
  • Free hosting site (GeoCities), one phrase home plus cross-links.

 

Step IV
  • 3,600 city/state listing around one phrase (flooding). ESTIMATE-
  • Article writing and submission (Prwire, industry-specific, etc). Typically Monthly
  • Directory identification & submission- 1 per domain & directory, 1-way & recipricol

Looking for just a quick way to start the communications process? Simply fill in this form, or call
us at 603-715-5445 and we would be pleased to review your requirements.

 

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SEO (Search Engine Optimization)
Shopping Cart
Custom Applications Development
Site Updating and Maintenance

At no time will Grant Communications sell, trade, rent or distribute personal information to any outside organization. We use email addresses to send requested information and to respond to the email we receive. Information such as name, title and company information is used to determine the demographics of our audience and help us to present the information of most value to those who visit.

 

Archives

Click here for reprints and timely articles on search engines; optimization, marketing and advertising ideas.

 

Web Design

Category: Internet Marketing for Small Business

 
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