Web Site Competition Audit
|
|
Targeting the foundation of the Google, Yahoo and Bing web site ranking algorithms…
An often-ignored strategy is the pre-planned addition of links from other related web sites back to your web site. While our sitemap-g program is a solid way to jump start your site visibility from back links, an ongoing program using our Competition Audit should be used to identify potential site partners, directories and other free and low-cost inbound links.
Achieving top rankings in ANY search engine in 2009 requires some type of links management on an ongoing basis. Modern search engines place a huge value on links. The more links you get, and the better quality these links are, the higher you'll rank. If a site is linking to you, they are essentially casting a vote of trust. And the more "votes" you get, the more trustworthy your site is to Google, which naturally translates into better rankings.
With today's Google, Bing and Yahoo, it's also the clickable part of the link (also known as "link anchor") that counts. Meaning, if you want to rank well for a specific keyword like "blue widgets", you need more links with "blue widgets" in their clickable part. Our web site promotion Competition Audit makes it easy to locate this information and take control of your current visibility. Add our Link Audit program, and you can see how both on-page and off-page strategies can be added to your marketing programs in a cost effective manner.
Initial Competition Research Reporting Mode:
- Select either one key phrase, or one web site, to analyze.
- The website should initially be yours.
- Further reports can be commissioned that could target your primary competitors.
- Competitor link partners… could be your link partners!
- Quickly see how other sites are linking to yours, and what key phrases they are using to
link back to your site. - Determine the value of the links and partners, by seeing both the site PR and link page PR values.
- Evaluate at a glance the true value of links from the partner source.
Featured Primary Statistics:
- The total number of backlinks your competitor has
- The Google PageRank of every backlink (see how important these links actually are to Google.)
- The Alexa Traffic Rank of every backlink (uncover your competitor's biggest traffic sources.)
- The total number of PageRank 0 to PageRank 10 backlinks your competitor has (mirror these numbers, and you'll be able to beat your competitor's PageRank.)
- The total number of backlinks coming from the same IP addresses (are your competitors buying site-wide links? Should you do the same? Let's find out!)
- The exact anchor texts and anchor URLs your competitors are using (anchor text is one thing you must implement right to rank well. Find out which anchors work for your competition!)
- Your competitor's web site promotion anchor and title keyword density — which is how many times a given keyword appears within the anchors and titles of their links (you will need to mirror these numbers if you want to one-up your competition.)
- How many of your competitor's backlinks come from forums and blogs (are they tapping into social media for traffic and links? Find out with Competition Audit!)
- How many of your competitor's backlinks come from homepages of other sites, rather than internal pages. (This is often a dead giveaway of paid links. Oftentimes, you can even see how much they are paying per link!)
- Whether or not your competitor has backlinks from DMOZ or the Yahoo! Directory (these directories are so authoritative, you will get a rankings boost just from a single link from them!)
- The exact link value of every backlink your competitor has (see how valuable each of their links is)
- The exact age of every Website linking back to your competitor (see if they get links from established, authoritative sites.)
Monthly Activities and Reporting:
- Find new traffic sources, as new links are found that point back to your site
- Through our Link Audit program, propose reciprocal links from potential link partners
- Identify the most current and valuable article sites and directories for new content or article submission about your products or services.
- Write articles using the specific page structure identified using the Page Audit process.
Reports:
- Excel Report (PDF format), sortable and filtered.
- Example for 'web design', in Excel format
- PDF Report, with link building recommendations
Also available (extra fees apply)-
- 1,200 Internet Directories w/ PR values, for site submission
- 900+ Article and Press Release sites with PR values, for article and release submissions
At no time will Grant Communications sell, trade, rent or distribute personal information to any outside organization. We use email addresses to send requested information and to respond to the email we receive. Information such as name, title and company information is used to determine the demographics of our audience and help us to present the information of most value to those who visit.
Archives
Click here for reprints and timely articles on search engines; optimization, marketing and advertising ideas.
Category: Web Site Promotion
