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SEO Research Audit

 

GC Research Audit

 

Determining the REAL value of which key phrases to use…

 

Ever wondered which keywords you should choose to optimize your site for or use in your pay-per-click campaigns? Research Audit includes 12 different keywords research and generation methods including Google AdWords, Google Suggest, Ask.Com, Yahoo! Search Suggest, Wordtracker, Word Mixer, typos analyzer, and more to identify related key phrases. And user traffic counts.

Our powerful research software can search out the phrases that are most heavily used when searchers are looking for products and services like yours. Research Audit will then show you how many times a keyword has been searched by real people over the last month, plus how stiff the competition for this keyword is. This "number-of-searches-to-competition" ratio is known as Keyword Efficiency Index, or KEI.

Initial Research Reporting Mode:

1. Overall times a particular key phrase was searched from the most recent tracked month.
2. Shows how many domains are competing for any specific phrase on Google.
1. This identifies how much effort would need to be expended in achieving top results in the organic results pages.
2. This effort is shown in four (4) levels of increasing complexity and sophistication, based on the level of competitiveness for the key phrases.
3. Identifies the Keyword Efficiency Index for weighting efforts based on relative cost for success.
1. This is a foundational ROI measurement tool, particularly for Pay-Per-Click campaign management.

Monthly Activities and Reporting:

1. Add new phrases from one of our keyword generation sources. AdWords is default.
2. Run the traffic module to determine total searched traffic.
3. Determine the net worth of adding the phrases to either your organic or PPC campaign.
4. Finalize the identified Research Audit phrases. Then run a Rank Audit on these phrases to see how your site is performing. If needed, run a Complete SE and Aggregator report for more actionable intelligence.

Use our “Average Page Audit”, or have us build your own key phrase Page Audits in creating landing pages, articles or directory submissions. Our “Average Research Audit” uses a simplified online service that our staff uses in finding related key phrases in increments of 20 phrases. These produce an overall good relevancy for niche markets.

Reports

• Excel Report, sortable and filtered.

 

Yes! I want my company to be at the top, too!

Looking for just a quick way to start the communications process? Simply fill in this form, or call
us at 603-715-5445 and we would be pleased to review your requirements.

 

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