traditional advertising/marketing

Offline promotion is any marketing that does not occur on the Internet. Traditional advertising such as magazines, radio/TV, mailers, store displays, etc. are all examples. Offline promotion has historically primarily promoted a company or product, only adding a URL tag as an afterthought. However, as the web has become more popular more ads are emphasizing promotion of the site and its features. Click here to see how the web is integrated into a universal marketing mix.

offline promotion types

• Mass marketing
  Marketing to large segments of the population, i.e. TV, radio, magazines
• Press releases
  Promotional articles published in mass media sources
• Direct Marketing
  Advertising to focused customer segments, i.e. Telemarketing, direct mail, broadcast fax
• Collateral marketing
  Adding a web site ad to brochures, business cards, presentations, etc.
• Networking promotion
  Personal marketing through relationship building