Correctly choosing the keywords that your website wishes to compete on is the single most important aspect of a search engine optimization campaign. Proper keyword selection can provide your business with an extremely solid foundation to build.However, the opposite can be said for websites that make mistakes at this point. If your website dives straight into a competitive keyword selection there is a good chance of drowning in the oblivion of search engine results. Choosing keywords for your website requires a fine balance of research and modesty. Be Specific Regionalise your selection if appropriate Domain Name Selection Anchor Text For example, my website is http://www.betteririshwebsites.com. It contains a number of articles that can help webmasters and companies promote their websites. With this in mind, a link that contains the anchor text Website Promotion Articles will help both visitors and search engines to understand what this website is all about. By developing links with keyword rich anchor text your website can rank higher in the search engine results for the terms that you are competing on. Landing Pages For example, if your company sells office supplies and office stationary (both extremely competitive keyword phrases) you could still drive a large amount of traffic to landing pages that sell "Executive Leather Chairs" and "Printer Ribbons". This is only an example, creating and optimizing landing pages is a technique that all websites could and should do regardless of what they are offering. Remember, your optimization efforts should never stop after your home page is completed. Your entire site should be professionally optimized for maximum results. About the Author: Barry Fenning is the owner of Irish Website Promotion, A website that is aimed at people new to the area of search engine optimization and online marketing. The articles available on the website are suitable for people that want to learn how to conduct effective and professional SEO campaigns without having to outsource. There are also a number of more "advanced" articles suitable for experienced webmasters. ArchivesClick here for reprints and timely articles on search engines, optimization, marketing, and advertising ideas.
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