Business Development Checklist

The following list is a logical extension of the "Marketing Mix" pyramid. It is not meant to be an inclusive list for every vertical market and industry; it is to stimulate the background thought process behind strategic business development activities.

The best way to utilize this resource is to think of internal and external sources for these activities, then allocate monetary and labor resources to accomplish your objectives. When plotted against an annual budget model, you can then revise your allocations to meet your monetary budget and establish tactical action steps to complete.

Strategic Planning
Marketing Expenses	Marketing Plan
Revenue Goals	Historic Trends
Sales Action Plans	Industry Review
Staffing Guidelines	Policies and Procedures
VAR's (Value Added Resellers)

Competitive Review

Pricing Market Share Key Clients small business advertising Positioning S.W.O.T. Literature; Strength of MarCom

Direct Sales, Telesales

Skills Assessment Skills Training Establishing Quotas Call Activity Booking Pace Account Management Territories Vertical Markets and Segments Account Insulation Planning Scripting Administration Reporting

Telemarketing, "Building The Pipe"

Scripting Target List Aquisition Call Goals Account Transfer Procedures Administration Reporting

Web Site (Active & Passive)

Register Domain Name Establish Communications Goals Site Mapping, or Architecture Vendor Review & Selection Production Review, Graphics & Layout Select Internet Service Provider Measurement of Results

Establishing Corporate Identity

Logo Stationery, Business Cards Corporate Brochures Broadsides Catalogs Data Sheets White Papers Evaluate Need for Toll-Free Service

Direct Mail

Message Vehicles Newsletters Personalized Form Letters Postcards Product Updates New Releases Mail House Evaluation Mass Market Territory Mailers List Management Direct Sales & A/R Databases List Brokers Web Database Fax Blast Management E-mail Scheduling (to Nicknames/BCC Only) Direct Response Cards

Advertising/Promotions

Advertising by Segment Goals & History Print Newspapers Magazines Trade Publications & Associations Directories & Registries Yellow Pages Internet Banner Ads Airport Diaramas Billboards & Signage Fleet Vehicle Signage Trade Shows- Booth Design, Placement, Giveaways Production & Placement Considerations Design, Layout, Media Placement Photoshoot Coordination

Public Relations

Corporate Fact Sheet Executive Profiles (Bio's) Press List Aquisition Release Submission Schedule Key Contact Follow Up

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Category : Small Business Advertising