Pay-Per-Click (PPC) Management

While organic key phrase listings are being indexed, a properly positioned pay-per-click campaign can be used to bridge the gap on increasing targeted traffic.

Current search engine PPC software promotes traffic and increasing spend rates, or daily budgets, to increase site traffic, and therefore sales.  Available metrics in their reports total searches as impressions for selected phrases, then the number of times your ad was clicked. This model also fosters a spiraling increase in advertising costs, with no supporting sales metrics.

What is missing in this model is:

1. Which phrase (s) generated a phone call or completed contact form to your business.
2. Key contact information of the visitors who visited your site as a result of the PPC ad.
3. An iron-clad way of avoiding penalization for PPC campaign cancellation, assuming organic placement efforts succeed across all key phrases,
4. Key phrase monitoring and changing real-time, to increase calls and forms (conversions) while maintaining a static budget.
5. …Multiplied by all five main PPC engines!

After years of evaluating vendors and platforms for Pay-Per-Click software, Grant Communications LLC teamed with the Reach Local network based on its patent-pending technology, speed, bid automation on all PPC engines and, most importantly, its’ proxy sever environment which acts as the PPC bid site.